Harry and Meghan’s rebrand: PR guru’s 5-step plan for them to ‘grow a pair’

Prince Harry and wife Meghan Markle came home to build the brand in August, but just seven weeks in, a top British PR expert says it's falling apart — and she has a five-step plan to fix it.

"They are chaotic and without strategy," marketing and PR expert Jackie Vaus told me. "They're not building. They're playing a very short game, and they're playing it against the family that knows how to play the long game."

The numbers back her up ...

Meghan and Harry get cold shoulder — few fans show up at Nottingham event

Most of the mainstream media hailed the Sussexes' joint visit to Nottingham as a “success” and tightly cropped photos of the couple greeting well-wishers were widely circulated online, but if the cameras on the royal rota had simply panned out, the scene would have looked very different...